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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Written by: Dr. Mindy Weinstein
- Narrated by: Karen Ruth Johnston
- Length: 6 hrs and 20 mins
- Unabridged
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000...
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrated by: Karen Ruth Johnston
- Length: 6 hrs and 20 mins
- Release date: 2022-12-13
- Language: English
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