Shawn D. Nelson
AUTHOR

Shawn D. Nelson

Business & Careers
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Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE" leveraging its rapidly growing fleet of more than 270 Lovesac branded retail locations. From humble beginnings, Shawn founded Lovesac in 1998 making Sacs by hand for neighbors and friends while in college. He graduated from the University of Utah in 2001 with a BA in Mandarin Chinese before opening Lovesac’s first retail location in his hometown of Salt Lake City shortly after graduation. In 2005 Shawn won a million-dollar investment by Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn later achieved his Master’s degree in Strategic Design and Management at the world famous Parsons, The New School for Design in New York City and continued on as an instructor there for a few years teaching courses on Sustainable Business Models, Leadership, and Innovation. Shawn now holds over 50 issued patents across multiple product categories with dozens more pending. The majority of Lovesac’s sales today are driven by the ever-expanding product platform called “Sactionals,” the world’s most versatile couch and myriad Sactionals product extensions including embedded technology. Lovesac’s continued success is underscored by Shawn’s unique design philosophy, “Designed For Life”, which demands that products are built to last a lifetime and designed to evolve—promoting things that actually sustain to achieve true sustainability. This drives Lovesac’s strategy and animates its vibrant culture. Shawn’s recent book, “Let Me Save You 25 Years,” celebrates Lovesac’s colorful history, and the many “mistakes, miracles, and lessons” learned along the way. Shawn lives in St. George, Utah with his wife, Tiffany, and their 4 kids, 2 cats, and 1 tiny dog. Listen to his “Let Me Save You 25 Years” podcast to learn more.
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