The New York Times best-selling author of Stonewalled pulls back the curtain on the shady world of opposition research and reveals the dirty tricks those in power use to influence your opinions....

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....

What is the role of the writer? Prophet? High priest of art? Court jester? Or witness to the real world? Looking back on her own childhood and writing career, Margaret Atwood examines the metaphors which writers of fiction and poetry have used to explain - or excuse! - their activities....

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....

The Elements of Style has long been a valued and beloved resource for all writers....

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach....

Blake listened to you and provides new tips, tactics, and techniques to solve your writing problems and create stories that resonate....

An essential volume for generations of writers young and old, Bird by Bird is a modern classic. This 25th anniversary edition will continue to spark creative minds for years to come....

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America....

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Listen to find out more....

In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....

In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs....

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after listening to Jeff Tweedy's How to Write One Song. Why one song? The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit.

You’ve written your first book and you are ready to self-publish it; congratulations! Now, what steps do you need to take to self-publish? What are the best strategies? How do you ensure retailers and libraries will carry your book? Aggregating five plus years of experience in the self-publishing space, M.K. Williams has compiled the answers that you need into an easily digestible format to walk you through the publishing process.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Discover the secrets of quality writing and learn how to write a best seller! Are you an aspiring writer looking to master the craft? This three-in-one guide will help you hone your writing skills to perfection! There are different styles and techniques out there. Maybe you want to write a best seller, a successful novel, or become really good at creative writing? This three-in-one audiobook covers everything you need to know to get started! You will learn all about different writing styles and techniques, along with some practical know-how on book publishing.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers and make them take action to buy your product or service, or else, you will simply not make sales. The good news is that anyone can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.

As an author, publishing your book can be a daunting task. There are so many different things to learn about, and whether you want to self-publish or secure a traditional publisher, having a knowledge of the fine details is essential for kickstarting your author career. This brilliant and comprehensive guide breaks down the fundamentals of publishing, revealing how you can face the psychological battle of writing and cultivate the desire to succeed.