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How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach....

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

After making his debut in The Killing Floor, Jack Reacher has quickly become one of the most popular―and most enduring―fictional heroes to emerge in the past half century. Now, his creator tells the stories behind the stories. These are the origin tales of all of the Reacher novels written...

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts....

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and...

This compelling #1 New York Times bestseller examines the legacy of slavery in America—and how both history and memory continue to shape our everyday lives. Beginning in his hometown of New Orleans, Clint Smith leads the reader on an unforgettable tour of monuments and landmarks—those that...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and...

Now an HBO documentary series streaming on HBO Max. One of the Best Books of the Year Time * NPR * Washington Post * Bloomberg News * Chicago Tribune * Chicago Public Library * Fortune * Los Angeles Times * E! News * The Telegraph * Apple * Library Journal In this newly updated edition of the...