Aspects commerciaux

Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition....

The Biggest Edition – Revised and Expanded with All New Chapters A captivating and inspiring guide to building an untouchable empire from mud to marble, no matter what obstacles stand in the way Rick Ross is a hip-hop icon and a towering figure in the business world, but his path to success...

Alanna Nash explores in depth the amazing story of Colonel Tom Parker, the man behind the legend and the myth of Elvis. The result will change your view of Presley's life, success, and death....

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.

“A hot-rod joy ride through mid-20th-century American history” (The New York Times Book Review), this one-of-a-kind narrative masterfully recreates the rivalry between the two men who innovated the electric guitar’s amplified sound—Leo Fender and Les Paul—and their intense competition...

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you....

Playlist Profits isn’t about chasing trends, buying fake streams, or dropping another song into the void. It’s about building an unstoppable machine that grows your career while you sleep.

An astonishing—and astonishingly entertaining—behind-the-curtain history of Hollywood’s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun. In 1975, five young...

Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business....

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life, along with the legal and business skills to master them....