Réseaux sociaux et création de contenu

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis.

This book is not about the newest tricks or the latest trends. Instead, it revisits the early practices and ideas that made Instagram grow in its beginning, bringing back what users and creators once relied on. If you’re looking for the next update or cutting-edge hacks, this book is not for you.

An invaluable guide to understanding the underlying machinery and technology that grabs our attention—and keeps us coming back by filling us with rage. The original internet was not designed to make us upset, distracted, confused, and outraged. But something unexpected happened at the turn...

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused....

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the...

Have you ever actually engaged with someone’s lame dance video on Instagram? Probably not, if you’re being honest. Gimmicks just don’t work, but the pressure of having an online presence can make people do weird things....

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends–outsiders at a school filled with polished prep-school grads and...

El libro que desvela las causas del colapso psicológico de la Generación Z. La salud mental de los niños y adolescentes se derrumba. Desde 2010, en los...