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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
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A Super of 1 Is a Super of 9
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Description
In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.
A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
Which means, in order to best discover your next big opportunity for business growth, talk to your Supers.
In this “mini-book” you will learn:
- Why Superconsumers of one category are also Supers of nine other categories—and how you can use this data to uncover opportunities for business growth and exponentially more profitable marketing partnerships.
- Where MoviePass went wrong as a company, and why it’s so important to have a business model that incentivizes Superconsumer behaviors.
- Microsoft Office’s legendary data flywheel, and how they used Superconsumer data to create one of the most dominant category positions in technology history (the Office productivity suite).
- And more.
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want next.