Your listeners are busy — they decide whether to listen based on your title before they ever hear your voice.

In this episode, Donna Kunde and Ben Gioia reveal how to write titles that connect instantly, using the language your audience already speaks and responds to.

Episode Summary:

If your listeners can’t feel seen in your titles, they’ll scroll right past your show. This week, Donna and Ben explore how to create podcast episode titles that not only grab attention but also spark transformation — one 13-minute episode at a time.

They unpack the psychology of “listening with their eyes,” the importance of clear and outcome-driven episode names, and how speaking directly to your audience’s pain points and dreams builds trust. You’ll also learn why “me-focused” titles fall flat, how to research the real language your audience uses, and how to craft titles that convert without being salesy.

Key Takeaways:

🔹 Your audience listens with their eyes first. A title must stop the scroll.

🔹 Speak their language, not yours. Use “you” more than “I.”

🔹 Every title should promise transformation — no vague or clever wordplay.

🔹 Research before you record. Talk to your audience and borrow their exact words.

🔹 Conversion isn’t just sales. A click, a comment, or a listen is all forward movement.

🔹 Consistency builds authority. Even when they don’t listen, your brand impression lasts.

Quote from the Episode:

“Your potential listener is listening with their eyes first — so make your titles count.” — Donna Kunde

Your Next Step:

Take the next 13 minutes and write titles that speak directly to your listeners’ hearts and minds.

If you need help refining your messaging or building your roadmap, connect with Donna and Ben at www.influencersformula.com.