Biography Flash: Sophia Kianni Launches Phia AI Shopping App with Phoebe Gates and Raises $8 Million from Star Investors
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Biography Flash: Sophia Kianni Launches Phia AI Shopping App with Phoebe Gates and Raises $8 Million from Star Investors
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Sophia Kianni has been making waves yet again, commanding headlines across tech, activism, and business media this week. The most notable recent development is her high-profile role as co-founder of Phia, an AI-powered shopping assistant app, which she launched alongside Phoebe Gates. According to TechCrunch, Phia is one of the year’s buzziest consumer AI startups, capturing the attention of Gen Z shoppers and investors alike. The app helps users compare prices on fashion items—including from over 150 second-hand platforms—encouraging more sustainable shopping and promising up to an 80 percent reduction in carbon footprint when shoppers choose pre-owned items instead of new.
Phia’s star founders, both in their early twenties, are fresh out of Stanford and are leveraging their deep understanding of youth culture and e-commerce. This week, Sophia and Phoebe took the main stage at TechCrunch Disrupt 2025 at San Francisco’s Moscone West, sharing the journey from a college class project to a company with over 600,000 users and a team of 13. They discussed the realities behind the hype, revealing leadership lessons and their approach to building trust among Gen Z—a cohort deeply concerned with transparency, ethical consumption, and personalization. Their appearance was a major talking point, with TechCrunch emphasizing how they’re transforming viral buzz into sustained market influence while scaling rapidly.
On the business side, the momentum for Phia is building. As reported by Business Insider and summarized by IndexBox, Phia completed an impressive $8 million seed round in September, led by big-name investors like Kleiner Perkins, Kris Jenner, Hailey Bieber, and Michael Rubin. Sophia and Phoebe have made it clear they avoided parental funding, instead pitching directly and relying on the traction they generated themselves. Social media buzz continues to surge, in part due to Sophia’s own ambassador program and transparent behind-the-scenes content. She’s been candid about the challenges, hiring, and even the ego-check required to make relatable, high-volume content for Phia’s audience, all while maintaining her signature focus on sustainability.
Public appearances have played a key role in maintaining her visibility. Clips from Disrupt are circulating widely, with Sophia’s focus on climate impact and tech innovation drawing praise from sustainability advocates and tech journalists alike. There have been no major controversies or negative press associated with her over the past 24 hours; the news flow remains positive and focused on business growth, youth culture leadership, and her outspokenness about intentional, values-based technology. As of this morning, there are no unconfirmed rumors or speculative headlines regarding her personal life or business activities.
That wraps up this week’s episode of Sophia Kianni - Biography Flash. Thank you for listening, make sure to subscribe to never miss an update on Sophia Kianni, and remember to search the term Biography Flash for more great Biographies.
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