Air Force veteran and TCU alum Dylan Jones, founder and CEO of Lix Hydration for Dogs, shares how military research inspired a breakthrough in pet hydration. Dylan shares how working dogs’ struggles with drinking enough water during missions led to the creation of a powdered, coconut-water-based hydration mix designed to help pets drink more and stay healthier. He walks through his year-long customer discovery journey at Fort Worth farmers markets, the pivotal venture capital connection that reshaped the company, and the science behind Lix’s simple but powerful formula. Dylan also reflects on how his military experience shaped his resilience, offers candid advice for fellow founders, and reveals why leveraging equity is one of a startup’s strongest tools. Whether you’re a pet parent or an entrepreneur, this episode highlights innovation, grit, and the power of building in Fort Worth. Listen now and join the conversation on social media at @FortWorthInnovates. Learn more about Lyx Hydration: https://www.lyxhydration.com/ Learn more about the Fort Worth - Tarrant County Innovation Partnership here: https://fwtc-innovate.com/ Email Fort Worth Innovates at fwinnovates@gmail.com for any questions, comments, or if you know an innovator in Fort Worth! Fort Worth Innovates is powered by the Fort Worth-Tarrant County Innovation Partnership. Be sure to subscribe & tell a friend!