Say It Out Loud With Words

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The key to a successful pitch is to articulate all the values in the deal.

This doesn't mean explaining how the product works in great detail

This also doesn't mean spending half your allotted pitch time trying to convince the audience that diabetes is a problem.

It does mean, however, that every value that has come into the startup is noted in the pitch deck with at least a logo or a bullet point.

The rule of pitching is that if you don't mention it, then it doesn't exist.

Here's a list to consider adding to the pitch deck:

All funding sources to date, including angels, angel groups, grants, VC funds, and more.

All partners, team members, and others who have contributed to building the startup.

Any exits and positive outcomes for startups led by the team.

All customers who have bought the product or given feedback.

Include a logo for each one somewhere in the pitch deck.

Investors look for evidence that investors, customers, and partners are supporting you.

For each value, say it out loud with words.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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