#10 | How to Increase Podcast Discoverability on Apple & Spotify (Part 1: Keywords)
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Are your episode titles quietly killing your discoverability on Apple Podcasts and Spotify—without you even realizing it?
Most B2B podcasters think titles are “creative space,” but decision-makers searching for solutions see them differently. In this episode, you’ll learn how episode titles discoverability determines whether your show gets buried… or discovered by VPs, founders, and operators looking for the exact content you create.
You’ll discover:
- Why using guest names damages episode titles discoverability when they don’t have high search volume.
- The 15-minute keyword research process that reveals what decision-makers are actively searching for.
- How to structure titles that rank on Apple and Spotify using high-traffic, high-intent search terms.
If you want your podcast found by the right people—not just anyone—listen now and start improving your episode titles discoverability today.
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This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.