Farhad Sader | The origin story of the Old Mutual DC title sponsor I wasn’t expecting
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Farhad Sader | The origin story of the Old Mutual DC title sponsor I wasn’t expecting
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What starts as a gift meant to nudge Farhad into endurance sports – a single cycling helmet – turns into a life-changing journey that now shapes one of South Africa’s most loved races, the Old Mutual Wealth Double Century. In this episode Farhad shares how a persistent colleague, a tragic diagnosis, and a growing love for endurance sport pulled him deep into cycling, community, purpose and the most important race on all our calendars.
You’ll hear how he went from “team sports only” to Joberg2c, road races and Zwift sessions, why the Old Mutual Double Century became his favourite race on the calendar, and how Old Mutual ended up as title sponsor. Farhad unpacks what the DC really means for riders, small towns, schools and marshals along the route – and why the brand cares more about community and memory than hard lead numbers. We also get into the infamous DC subplots: savage team tactics, the KOTAS rivalry, and the growing wave of corporate and mixed teams using the event as their year-end event.
Thank you for your time and all do for our sport and community Farhad.