David Priemer is the Founder and Chief Sales Scientist of Cerebral Selling and is often called the “Sales Professor” for his unique blend of science, empathy, and storytelling. His approaches to sales and leadership have been featured in the Harvard Business Review, Forbes, Entrepreneur, and Inc.. He is also the author of two bestselling books, Sell the Way You Buy and The Sales Leader They Need, and a keynote speaker who has inspired audiences around the world.

In this episode, David shares how his path from scientist to sales leader shaped his belief that selling is not about pressure, it is about connection. We talk about his experience preparing for his TED Talk, his cancer diagnosis and the perspective it gave him, and how writing became one of the most powerful ways to clarify his thinking and crystallize ideas.

He also reminds us that we often overestimate the risk of change, and that doing hard things for their own sake can reshape how we lead and live.

🎧 Tune in to hear us talk about:

• How a scientist found his calling in sales and leadership
• The power of empathy and belief-driven selling
• Overestimating risk and learning to take bold steps
• Writing as a tool for clarity and conviction
• Lessons from cancer and what it taught him about trust and gratitude
• The connection between science, storytelling, and sales
• Why hard things often become the things that matter most
• 
  

Enjoy this conversation with David Priemer.

Episode Links & Resources:

Cerebral Selling Website

David Priemer on LinkedIn

Cerebral Selling on YouTube

Book: Sell The Way You Buy

Book: The Sales Leader They Need

Book: The One Thing

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Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else.