102. You Know What to Do, You Just Aren't Doing It.
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In episode 102, we’re talking about what happens when you know exactly what to do, but still can’t seem to take action.
You’ve mapped out your strategy, set your goals, and even blocked the time, yet the work that truly moves things forward keeps getting pushed aside. This episode explores the resistance patterns that show up when fear, comfort, or overthinking start running the show and how to move from knowing to leading.
I share client examples of leaders and founders who had clear plans but struggled to delegate, make difficult decisions, or follow through and what shifted once they addressed the emotional and structural barriers behind their resistance.
In this episode, I cover:
Why resistance, not strategy, is often the reason execution stall
How to recognize when comfort work is keeping you stuck
The role of fear and discomfort in delaying leadership decisions
Why structure and accountability create momentum where pressure doesn’t
Practical steps to turn “I know what to do” into “I’m doing it”
Key Takeaways:
Resistance hides behind logic, it’s not a strategy gap
Knowing what to do isn’t the same as leading through it
Fear and discomfort don’t disappear, you learn to move with them
You don’t need more pressure; you need structure and support
Small, consistent action builds the confidence to follow through
Chapters:
00:00 Resistance to Action Blocks Strategic Growth
02:40 Letting Go: Delegation, Identity, and Priorities
07:02 Coaching Tough Conversations About Performance
10:47 Structure and Accountability Prevent Progress Stalls
12:41 From Strategy to Action: Timelines, Milestones, and Emotions