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102. You Know What to Do, You Just Aren't Doing It.

102. You Know What to Do, You Just Aren't Doing It.

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In episode 102, we’re talking about what happens when you know exactly what to do, but still can’t seem to take action.


You’ve mapped out your strategy, set your goals, and even blocked the time, yet the work that truly moves things forward keeps getting pushed aside. This episode explores the resistance patterns that show up when fear, comfort, or overthinking start running the show and how to move from knowing to leading.


I share client examples of leaders and founders who had clear plans but struggled to delegate, make difficult decisions, or follow through and what shifted once they addressed the emotional and structural barriers behind their resistance.


In this episode, I cover:

  • Why resistance, not strategy, is often the reason execution stall

  • How to recognize when comfort work is keeping you stuck

  • The role of fear and discomfort in delaying leadership decisions

  • Why structure and accountability create momentum where pressure doesn’t

  • Practical steps to turn “I know what to do” into “I’m doing it”


Key Takeaways:

  • Resistance hides behind logic, it’s not a strategy gap

  • Knowing what to do isn’t the same as leading through it

  • Fear and discomfort don’t disappear, you learn to move with them

  • You don’t need more pressure; you need structure and support

  • Small, consistent action builds the confidence to follow through


Chapters:

00:00 Resistance to Action Blocks Strategic Growth

02:40 Letting Go: Delegation, Identity, and Priorities

07:02 Coaching Tough Conversations About Performance

10:47 Structure and Accountability Prevent Progress Stalls

12:41 From Strategy to Action: Timelines, Milestones, and Emotions

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