I sit down with Sean Gannon, founder of GTMPPL (GTM People), to answer the "unanswerable" question: Who is Sean Gannon?. We dive into a refreshing take on sales leadership—why the best managers strive to make themselves obsolete—and explore the often friction-filled relationship between sales and marketing.

From the trenches of EdTech to the nuances of Sandler training, Sean shares candid stories about the transition from "spreadsheet inspection" to true coaching. We also discuss why "everyone sells" (even if they don't have a quota) and share a hilarious cautionary tale about what happens when a salesperson sticks to the script even after the customer has said "yes."

Key Highlights & Takeaways:

• The "Obsolete" Manager: Sean argues that a manager’s ultimate goal is to make themselves invisible and obsolete; if the team can't function without you, you aren't doing your job.

• Everyone is in Sales: Whether you are an SDR, a CSM, or pitching a project to your boss, everyone in the organization is selling something.

• Marketing vs. Sales: We dismantle the old school "throw it over the wall" mentality regarding leads. Sean emphasizes that while marketing provides air cover, they must care about close rates, not just lead volume.

• Coaching vs. Inspection: Sean opens up about his evolution from a manager who managed by spreadsheet to a leader who focused on coaching, which drastically improved his team's retention from 18 to 36 months.

• The Danger of the Script: A great lesson on reading the room—Sean shares a story where a salesperson kept taking him through the Sandler "pain funnel" even though Sean was already sold and ready to buy.

• Authenticity Wins: Why "I don't know" is a perfectly acceptable answer that builds more rapport than faking it.

  
  

Memorable Quotes:

• "I view my role as an executive or a sales manager... to make myself obsolete. Like, I should be relatively invisible as your manager." — Sean Gannon

• "Your job is to sell the meeting... not to sell the company, isn't to sell the solution." — Sean Gannon

• "The best sales enablement, you don't know what's being done to you. You don't know what's being done for you." — Lee Levitt

  
  

  Closing Thought:As Sean pointed out, the ultimate goal of a leader is to become "invisible"—building a team so competent and well-coached that they no longer need you to intervene. Are you managing by "inspection," looking for mistakes in a spreadsheet, or are you coaching for longevity?. This episode challenges us to stop hovering and start empowering

• Next Steps:If you are ready to build a revenue engine that scales (and maybe finally make yourself obsolete), go say hello to Sean.

  • Visit: GTMPPL.com

  • Connect: Find Sean Gannon on LinkedIn for his latest observations on the industry.

  • Listen & Subscribe: Don’t miss an episode of Thoughts on Selling. Hit subscribe wherever you get your podcasts!