Most sales don’t vanish—they fade because nobody follows up. We’re pulling back the curtain on the simple systems and messages that turn quiet maybe into a clear yes, without spamming or burning your list. If you’ve ever wondered how to stay top of mind and still feel helpful, this is your playbook.

We start with the fundamentals: capture the right details at every touchpoint, from email and phone to preferred channel, and use them with care. Then we walk through a weekly cadence that works across industries—one high-value email each week, anchored by an 80 to 20 split of education to offers. You’ll hear practical examples for restaurants, brick-and-mortar shops, coaches, and property businesses, including milestone-based messaging like birthdays and anniversaries that drives repeat visits and higher lifetime value.

From there, we get tactical with automation. We share how tools like multi-channel CRM and messaging platforms make it easy to deliver personalized content on email, SMS, WhatsApp, or Messenger, all from one place. You’ll learn the Media Market Message framework to keep outreach relevant: match the channel to the person, track what’s changing in their world, and deliver a warm, clear message at the right time. We also talk mindset—why some subscribers take months or years to convert, why unsubscribes are healthy, and how to keep growing your list with fair value exchanges like lead magnets and exclusive offers.

If you’re ready to stop leaving money on the table and start building steady revenue through respectful, consistent follow-up, you’ll leave with a simple plan you can set up this week. Subscribe, share this with a founder who needs it, and leave a quick review to tell us your biggest follow-up challenge.

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Email me at: mark@markfitzgerald.com