In this episode, we’re diving into the unexpected marketing gold we can all steal from Joanna Gaines — and how these simple concepts can transform the way you show up in your real estate business. From crafting aspirational content to becoming a true community builder, to leveraging authenticity and storytelling that actually converts…we’re breaking down the marketing strategies social media loves and clients respond to.

Whether you’re building out your marketing calendar, tightening up your business systems, or just trying to make a business plan that doesn’t feel overwhelming, this episode will give you clear, doable takeaways you can start using today.

We’ll cover:

• Why aspirational marketing works — and how to use it in reels, listing marketing, and neighborhood spotlights

• How pouring into your town builds trust, visibility, and referral power

• The reason authenticity wins (and why your audience craves the real you)

• How storytelling makes your social media marketing unforgettable

• Ways to incorporate these ideas into your marketing plan, CRM, follow-up systems, and weekly workflow

• Simple content and email marketing templates you can plug into your strategy right now

Perfect for agents who want practical marketing ideas, better business strategies, and systems that let you grow without burning out.

If you’re ready for real estate marketing that feels aligned, magnetic, and actually sustainable…this episode is your new best friend.

Also, here are the great influencers, agents and friends who I talk about in this episode! I hope you enjoy their content as much as I do!

Kathryn McInturff - Realtor in Spokane, Washington

@mcinturffandco

Katie Day - agent in Houston Texas

Houston Unlocked Page

Katie's Main Page

Kyle Whissel - agent in San Diego, California

Everything East County Page

Kyle's Main Page

Shannon McKinstrie - social media coach in Carey, North Carolina

Shannons Instagram

Jeremiah Kobelka and Pip Haxby- Thompson - JFK Living in Haddon Twp, NJ

Listing Video sample

JFK Living main page

I hope these tips help, friend!!

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