What if the real reason you’re stuck charging commodity prices isn’t your skillset, but your positioning?

And what if the fastest path to premium pricing was hiding in what makes you weird?

Too many founders get trapped in the “expert hamster wheel”, doing great work but still competing on price. In this episode, you’ll discover why the entrepreneurs commanding the highest fees aren’t the most qualified, they’re the most specific. You’ll learn how to uncover and build your unique “specific knowledge stack” so you can escape the competition and dominate a category of one.

In this episode, you’ll discover:

• How to run a “knowledge gap audit” to spot where you’re still competing in commodity markets—and exactly what to do instead
• A 4-phase blueprint to map your obsessions, talents, and experience into a monetizable intersection no one else can copy
• The 70-20-10 strategy for building and monetizing your specific knowledge,without killing your current income stream

Hit play to start building a business around your irreplaceable value, so you can charge more, work less, and eliminate competition by being the only one who does what you do.

Discover how to build wealth, unlock the habits of millionaires, and master how billionaires think using mental models, decision-making psychology, and elite performance psychology as we explore the wealth mindset, money mindset, and millionaire mindset that fuel generational wealth, financial freedom, and discipline and success, this is the financial freedom podcast where thinking like the rich, learning brain hacks for success, understanding cognitive biases, and applying thought frameworks, decision frameworks, productivity mindset, and success strategies all come together with behavioral economics, psychological hacks, and the psychology of success to help you think like a CEO through the lens of critical thinking podcast insights and mental models podcast breakdowns.