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Pepe Raventós

Pepe Raventós

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“Can Sumoi, above all, is a project to connect with the farmers in the area, learn from them, pay them a fair amount—the highest possible per kilo of Sumoi or Xarel-lo or Macabeu. I dream of a Penedès where the valleys and the villages and the crus are the protagonists. It's the Burgundy vision for Pededès.” – Pepe Raventós


Pepe Raventós is the renowned winemaker and owner of Can Sumoi, Raventós i Blanc, and his eponymous brand, Vins Pepe Raventós, which produces Mas del Serral.

In this episode, he shares his family history in the northern Penedès for 21 generations and the unique climate, geography, and millennia of viticultural history that make the region worthy of worldwide acclaim. His focus today is sharpened on making world-class Xarel-lo and Sumoi with Can Sumoi, his remote project in the poorest and most neglected part of Spain, where farming is done respectfully and farmers are paid what they deserve.


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