050: Pricing Vs Offer The Results First Way To Close Clients
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050: Pricing Vs Offer The Results First Way To Close Clients
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Sending pricing without a real offer can quietly kill the sale, even when the client already wants to work with you.
Renee Hribar breaks down what happened in a private coaching session where a highly skilled consultant sent numbers with no context and then spiraled when the prospect went silent. The fix is simple and repeatable: lead with three outcomes the client wants, define the container for how you will work together, stack the value so the investment makes sense, and include clear terms, a deadline, and a payment link to remove friction.
The biggest shift is moving from deliverables to results, so the buyer evaluates impact, not just price. Tie it all together with a deadline and an easy way to pay, and you stop losing momentum to the law of depreciating intent.