In this episode of The Circle Investor Podcast, we sit down with Andy Rucker, Director of Sales at Trueblood Real Estate, to unpack what’s really happening behind the scenes of today’s real estate industry. From Zillow’s rebrand from Flex to Preferred, to how large brokerages actually compete, collaborate, and scale across markets, Andy shares candid insights on lead-based models, agent growth, and why real estate is ultimately a people-first business. The conversation also dives into affordability, market education, and timely topics like 50-year mortgages—exploring how new financial tools, appreciation, and mindset shape long-term success for both agents and buyers in today’s market.

EPISODE HIGHLIGHTS:

• Andy explains how Zillow Preferred works, why the rebrand matters, and how lead platforms fit into a modern brokerage model.

• We explore how brokerages compete while still collaborating across markets, and why strategy sharing changes when you’re outside your local territory.

• Andy walks through his personal journey from property management into real estate leadership and what betting on yourself really looks like in this business.

• A candid discussion breaks down why real estate is more personal than transactional, and how managing expectations is a core part of serving clients well.

• We unpack the pros, cons, and long-term implications of 40- and 50-year mortgages, including how appreciation and affordability factor into the debate.

• The episode closes with insights on agent branding, why “you are the brand,” and what truly drives sustainable, organic growth in real estate.

Make sure you’re locked in for next week’s episode! We’re keeping the momentum going with more insights, real stories, and strategies to help you build your real estate business. Hit subscribe, tap the notification bell, and don’t miss what’s coming next.

The Circle's Founder (Ryan Rominger) and Director of Operations (Stuart Smith) discuss what’s happening in the world of Real Estate Investing, Property Management, and running a small business based in Indianapolis. The show focuses on the Central Indiana real estate market, but also explores beyond the Hoosier state to gain intriguing insights in the world of business and real estate investing. We interview our favorite influential people from across Central Indiana (and beyond) to learn from the people having the biggest impact on our market.

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