30 - Bad Product, Good GTM
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30 - Bad Product, Good GTM
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Can you win with a mediocre product? If your go-to-market is sharp enough.
This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle.
John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not just marketing), how your organizational structure shows up in your website (Conway's Law in action), and the competitive advantages hiding in plain sight when you nail your ICP and messaging (while competitors burn cash targeting the wrong people).
Plus: the typewriter origins of double-spacing, why being nice is more productive than being right, and an unexpected PSA about gun safety during the holidays.
New to the show? Check out productischange.com to learn more.
Resources mentioned on this episode:
https://martinfowler.com/bliki/ConwaysLaw.html
https://www.goodreads.com/book/show/216238758-make-it-punchy
New Episodes every Tuesday
Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod