The New Employer Value Proposition

Welcome back to Growth by Design. At RX2 Solutions, growth is built through clarity, intention, and a people-first mindset. This episode focuses on one of the most important drivers of retention for younger talent. Purpose. Pay matters, but purpose is what inspires long-term commitment, especially for millennials and Gen Z.

Rob Graham and Ross Rosner explore how small businesses can communicate their vision with more intention during the hiring process and throughout the employee experience. When candidates understand where a company is going and why the work matters, they show up more engaged and stay connected longer.

The conversation highlights examples from organizations like Ritz Carlton and Patagonia, where clear behaviors and a defined mission shape daily decisions. The discussion moves from high-level inspiration to practical strategies any small business can apply. Aligning values with expectations, reinforcing purpose through leadership actions, and creating space for employees to share meaningful feedback all help build stronger cultures that retain great people.

The episode closes with real-world examples showing how purpose-driven workplaces outperform. When employees feel connected to something greater than their job description, retention strengthens and the entire organization benefits.

Episode Breakdown

00:00 Introduction to Growth by Design

00:10 Understanding the Value of Purpose in the Workplace

01:14 Implementing Purpose in Small Businesses

02:37 Examples of Successful Organizational Behaviors

04:06 The Impact of Clear Behaviors on Business Success

09:59 Case Studies, Patagonia and Microsoft

12:43 Gathering Employee Feedback for Improvement

18:09 Conclusion and Final Thoughts

If the conversation brings value to your leadership approach, take a moment to like, comment, and subscribe. It helps more leaders build workplaces grounded in purpose, clarity, and genuine connection.