Data Wars: When Everyone Is Right - and the Business Still Loses
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Data Wars: When Everyone Is Right - and the Business Still Loses
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Why do different teams in the same company end up with different “truths” in the data - and why does it turn into a political battle?
In this episode, we unpack “data wars”: the clash between optimization truth (marketing performance) and business truth (actual outcomes). We talk about why marketing, IT, data teams and executives often operate in silos, why dashboards don’t add up, and how “single source of truth” is more myth than reality.
We dive into shared data language, integration challenges, compliance concerns, and why business value - not tools or politics - should be the starting point. And yes, there are dad jokes. Data quality starts with honesty.
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