Natalie Barbu is the founder and CEO of Rella, a VC-backed startup helping social media teams streamline content planning, collaboration, and analytics. With over a decade of experience as a content creator and entrepreneur, she’s built a personal brand with a community of 380K+ and now focuses on building tools that support creators, marketers, and agencies behind the scenes. Natalie is passionate about simplifying the workflows that power digital content and creating products that solve real problems for modern teams.

During this episode, we discuss:

• The problems Natalie faced in her agency in 2019/2020 with systems and how it was so inefficient
• Why Rella decided to pivot and relaunch to focus on social media managers
• What her pivoting process was like
• The importance of listening to customer feedback and being customer-obsessed
• How to get started with customer feedback
• What made Rella decided to go with investors rather than bootstrapping
• Why you should not have a free tier of a product
• How to build trust and credibility with potential customers before they buy the product
• What’s coming up next for Rella in 2026
• The importance of nailing down your pricing and targeting

And more. Tune into this episode as we dive into what really goes into being a founder!