This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production - Aiming to foster success by understanding his vision. This work is adapted from "How to Succeed in MrBeast Production", and internal guide for YouTube success/virality and serves as a collection of adaptable principles for your own YouTube production. MrBeast describes the overarching goal to create the best "YouTube" videos possible in his operation, prioritizing YouTube's unique demands over traditional legacy media. He describes his mantra of success measured by results, not hours worked. He achieves this through cultivating a team of "A-Players" (obsessive, coachable, intelligent, top-tier performers). In this guide, he differentiates these vital value-producing employees from the average "C-Player".

MrBeast breaks down viral video production with three key metrics: Click Through Rate (CTR), Average View Duration (AVD), and Average View Percentage (AVP). He breaks down the importance of titles and thumbnails for CTR, setting viewer expectations for video retention (AVD), and how all three contribute to your next viral video. This laid-back yet direct commentary covers the critical importance of each video minute, his signature "wow factor": doing things no other YouTuber can, and ultimately leaving an invaluable impression that fosters viewer loyalty. Content creation demands continuous learning and this leaked MrBeast training document is key to continuous learning for your own YouTube channel. While freely available online, this production is brought to life with this audiobook adaptation through RedWellMedia.