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Welcome to Day 19 of the Christmas Advent Calendar Podcast. I’m your host, Lisa-Marie Elkhadraoui, Business Coach and Mentor, supporting women to build sustainable, profitable businesses through strategy, identity work, and mindset shifts that create long-term growth.

Today’s episode is a deeply important conversation around value, and more specifically, the way so many women in business misunderstand the relationship between time, effort, and worth.

This episode is an invitation to pause and reflect on how you currently perceive your own value, how you price your work, and how you invest in support as you step toward 2026.

In this solo episode, I explore why value is so often incorrectly tied to time, and why this belief keeps women undercharging, overworking, and second-guessing themselves.

We unpack the truth that experience compresses time.

The clarity you offer.
The decisions you make quickly.
The guidance you give is always the best.
The outcomes you help others reach.

These are not signs that your work is “easy” or less valuable, they are signs of mastery.

Ten minutes of guidance can save someone days of emotional labour.
One clear perspective can remove weeks of uncertainty.
One experienced conversation can prevent months of misalignment.

And yet, so many women still ask:
“Is this worth charging for?”

This episode gently but firmly challenges that belief.

Key Takeaways from This Episode

• Why is value not directly linked to time spent
• How experience allows for faster decision-making and more profound clarity
• Why ease is a result of mastery, not a lack of effort
• How women often undercut their worth by equating struggle with value
• Why investing in someone means paying for their perspective, not their hours

Your clients are not paying for your time.
They are paying for your insight.
Your clarity.
Your ability to see what they cannot yet see.

And when you truly understand that, everything changes.

Join Lisa-marie and the women in the Design Boss Diary family, follow on Instagram HERE and find more about how you can work with Lisa in 2026.

Join me in Birmingham on Friday 23th & Saturday 24th January 2026 for a luxury two-day retreat, Strategy & Soul.
Two days that will prepare you for your most powerful year yet.
Find out more HERE

This and other episodes are on our YouTube channel HERE

To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:

• 4 women will join me in London for a private in-person strategy session + lunch in an exclusive location (worth £1,000 each)
• 2 women will receive a fully-paid ticket to The Visionary event in Birmingham (worth £540 each)

To enter:

1. Leave a review on Apple Podcasts or Spotify
2. Screenshot your review
3. Share it on your Instagram Stories and tag @Design_Boss_Diary

Every review + share counts as an additional entry, no limits.

This is your chance to begin 2026 with clarity, strategy, and a powerful reset.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! x