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You're on shelf. Now what?

In this episode of Foodpreneur with Chelsea Ford, I chat with Sonia Martinez, a retail expert from AUR Foodworks who works with both retailers and brands to improve in-store ranging, product positioning, and merchandising.

Sonia is clear: retailers provide real estate, they won't do the selling for you. And if your product isn't moving, you're at risk of getting delisted.

Grab your pen and paper and take notes. If you're driving for velocity, tune in to hear:

🛒 The one thing brands in Whole Foods did every week for six months that kept them on shelf

📸 What to photograph in-store that reveals exactly where your opportunity is

🤝 The partnership tool that makes retailers less risk-averse about keeping your product

🍯 When to propose "off-location" displays (and what that actually means)

📦 Why repositioning your product in a different category could save it from delisting

🚫 The biggest mistake founders make once they're on shelf

Sonia shares what separates brands who stay on shelf from those who get delisted and why every stockist should be treated like an active campaign, not a done deal.

This is the eighth and final episode of Season 15 - Marketing Season. If your product isn't moving the way you hoped, this conversation gives you the playbook to turn it around.

Season 15 is brought to you by Foodpreneurs Festival, a year's worth of sales and promotion opportunities under one roof. Sonia will be there on the Buyer Tasting Panel and delivering workshops for start-ups and scaling brands. Say hi to her!

LINKS & RESOURCES:

• Sonia’s LinkedIn
• Your Free Pitch Plan
• Become A Foodpreneurs Festival Insider
• Chelsea Ford Co. website

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.