This week on Branding Democrats, we sit down with Steve—better known online as @FactsStillMatter—a Vermont-based creator and former broadcast/media professional who’s built a daily live show around politics, culture, and one big premise: facts still matter.

We dig into why media literacy is basically a modern survival skill, how right-wing outlets have trained audiences to treat propaganda like “truth,” and what it means when public trust in journalism gets intentionally hollowed out. From Trump’s latest “tantrum” messaging to the bigger structural threat of billionaires and captured regulators (including the FCC), the conversation asks: what happens when the guardrails are gone, and how do we build them back?

We also get tactical about Democratic branding: why “we had the best economy in the world” didn’t land at the kitchen table, what it looks like to become the true party of affordability (healthcare, monopolies, tax fairness, tariffs), and how to win over the small slice of voters that decides elections. Steve shares his plan for a “Do Something” tour focused on non-voters, and the episode closes with some real talk about 2026, 2028, and what it’ll take to fight harder—and smarter—going forward.

Check out more from Steve: @FactsStillMatter

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