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Sir Jacobs: Building a Brand People Love & Connect With

Sir Jacobs: Building a Brand People Love & Connect With

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 Women On Purpose Podcast - Sir Jacobs: Real Voices, Real Homes (Part 1)This week’s episode is a little different… and honestly, it’s one of my favourites to record.Because behind every brand we admire, every beautiful product we bring into our homes, there are people. Real voices. Real relationships. Real stories.In Part 1 of this two-part mini-series, I’m joined by Kerry, Sean, and Alicia (Ben’s neighbours and Ben’s mum) for a relaxed, laughter-filled conversation, complete with mimosas, all about what Sir Jacobs feels like when it’s not a marketing campaign… but something you actually live with.What comes through so clearly isn’t just appreciation for the ceramics or fragrances.It’s the connection to the intention.The craftsmanship.The pride.The “oh my God… where did you get that?” moments.And the kind of quality you can’t fake, because you can feel it the second you pick it up.This episode is about trust.It’s about what happens when something is made slowly, thoughtfully, and with purpose.And it’s about how a brand doesn’t just land on shelves… it lands in lives.In this episode, we talk about…First encounters with Sir Jacobs, the accidental discovery in the guest loo that turns into “I need this in every room.”Why these products don’t just smell beautiful… they shift the whole atmosphere of a home.The joy of ritual, Sunday night baths, candles lit, diffusers going, and that “company’s coming” spritz routine.The magic of “choose your vessel, choose your fragrance”, and the refill concept that makes it feel both luxe and sensible.Why Sir Jacobs is becoming a natural fit for boutique hotels, resorts, and luxury gifting, including the new bracket solution for hospitality spaces.How scent creates memory, that instant transport back to a place, a moment, a feeling.What you’ll hear (and feel) in Part 11) “I didn’t even know I was encountering it…”Kerry describes discovering Sir Jacobs without realising it, then walking out of the bathroom basically demanding to know where it came from. That moment of genuine surprise is everything.2) The “waft” factor 😄Sean (and Ben!) love smelling good, and the conversation about fragrance being something that lingers, lives in a space, and becomes part of your identity is honestly brilliant.3) The plastic bottle rebellionAlicia’s story is priceless: being told to get rid of the plastic bottles and suddenly being introduced to something that looks stunning everywhere, bathroom… kitchen… the whole house.4) The craft you can’t mass-produceWe talk about how every vessel is handcrafted in South Africa, one-of-a-kind, and made with serious standards, including the reality that if it’s not perfect, it doesn’t pass.5) A brand that started in a garage… and became a beliefThere’s a beautiful thread running through this episode about belief, how Ben encountered the product, got goosebumps, and knew he needed to be involved. Not because he was sold to… but because he felt it.Favourite moments & “best bits” Here are some gorgeous moments you could also pull as clips:“I didn’t even know I was encountering it…”“He loves to waft.” (still makes me laugh 😄)“They look stunning everywhere in the house.”“It’s art and it’s fine fragrance.”“When you build something slowly and honestly… it doesn’t just land on shelves, it lands in lives.”The bigger messageWhat this conversation really highlights is this:When something is created with integrity and care, people don’t just buy it, they champion it.They tell their friends.They want it in every room.They build rituals around it.And they feel proud to support it because it represents something deeper than “stuff.”And honestly… that’s what brand is.Not marketing. Not noise.But meaning.Sir Jacobs have kindly given Women On Purpose listeners a discount code for your first order:www.sirjacobs.co.uk Use Code: LAUNCHUK20 for 20% Discount🌍 www.sirjacobs.co.ukFind and connect with Sir Jacobshttps://www.instagram.com/sirjacobs_com/https://www.tiktok.com/@sirjacobs.com?lang=en Hosted on Acast. See acast.com/privacy for more information.
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