In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses.

Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT.

Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer.

Key Takeaways:

• What Google says about AI search and SEO and why the basics still apply
• Why Google is not dying and still dominates search behaviour
• How AI search features actually work behind the scenes
• The SEO foundations that matter most for AI visibility
• Why internal linking, page experience, and clear messaging make a real difference
• How trust, authority, and positive sentiment across the web influence AI recommendations
• What to prioritise first if you feel overwhelmed or unsure where to start

This episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks.

Resources mentioned in this episode:

• Episode 087: What beauty and wellness brands must know about getting found by AI search tools
• Episode 109: Going back to basics and how to get your website showing up on Google
• Episode 116: How to spy on competitors using Google Business Profiles
• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Book a Website Potential Discovery

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Ever feel like your business should be easier to find on Google?

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It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

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