Marc and Tim Bradley explore how video marketing, AI tools, and emerging production technologies are transforming storytelling, B2B engagement, and content creation strategies.

About the Episode:

This episode delves into the evolution of video marketing, tracing its growth from early digital platforms to today’s AI-enhanced production workflows. Listeners will gain insight into how organizations balance creativity and technology, integrating tools like ChatGPT to streamline editing, story generation, and content delivery across platforms. The conversation highlights how immersive production tools, XR stages, and automation are transforming both efficiency and quality while maintaining authentic storytelling.

The discussion also examines the nuances of B2B versus consumer marketing cycles, showing how trust, ROI demonstration, and multi-stakeholder engagement shape strategy. Tim and Marc explore the parallels between digital transformation and AI adoption, emphasizing the importance of understanding technology’s role without compromising creativity or audience trust. Listeners will hear practical advice on leveraging AI responsibly, fostering internal creative cultures, and navigating ethical considerations in content generation.

About the Guest:

Tim Bradley is the Co-Founder of Pennant Video, a B2B-focused agency that has pioneered the Video Marketing TrifectaTM to power mid-funnel marketing strategies. With nearly two decades of experience in video marketing, Tim has partnered with leading B2B tech brands like Cisco, Hitachi, Philips and countless startups, bringing their stories to life with compelling video campaigns.

Tim has built an engaged following on LinkedIn by being relatable, authentic and authoritative, with equal parts actionable insights and compelling storytelling. (And the occasional dad joke.) He believes strongly in the power of community and mentoring, that connections mean more than just a numbers game, and that young creatives deserve the wisdom he’s gained over a long and ongoing creative career. His philosophy is simple: create meaningful connections through impactful stories that resonate and endure. Outside the office, Tim draws inspiration from his love of snowboarding, family, and the outdoors, channeling the focus, adaptability, and persistence honed on the slopes into navigating today’s competitive marketing landscape.

Website: https://www.pennant.video/

Linkedin: https://www.linkedin.com/in/tim-bradley-pennant/

Timestamps:

00:01:07 - Episode Commences
00:03:10 - Digital Video Marketing Evolution
00:10:11 - B2B vs Consumer Buying Cycles
00:12:57 - AI and Digital Transformation Parallels
00:16:50 - AI Tools Transform Creative Workflow
00:23:15 - Building Trust with AI Content
00:30:49 - AI and XR in Video Production
00:41:54 - Episode Concludes

Additional Notes:

For more check out the website: https://futuretechandforesight.com/

Or connect with me on –

Twitter: https://twitter.com/FutureTech_Pod

Linkedin: https://www.linkedin.com/company/futuretechandforesight/