I sat down with my friend Briar to discuss content strategy and why the content game has permanently changed. The supply of posts has exploded, attention is getting more expensive, and most creators are still running an outdated 2022 playbook. Then wondering why views are dropping. In this episode, we break down what’s actually happening in the market and why there’s still a huge window of opportunity for creators who are willing to reinvent, test, and treat content like a long-term compounding asset.

Briar also shares a practical framework: Content → Connection → Conversion. We get into what it really takes to stand out (without copying tired hooks), the formats working right now (green screen, whiteboards, Q&A, carousels, split-screen), and how to convert attention into business results. If you want to build a personal brand that drives real trust, real relationships, and real revenue. This is the new playbook.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

📱 Connect w/ Neel on IG : https://www.instagram.com/neelhome/

📱 Connect w/ Briar on IG : https://www.instagram.com/briarcochran/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=youtube

🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h530h3oyl

CHAPTERS:

00:00 — The new content era

00:18 — Meet Briar (social media isn’t dead)

01:15 — Reinvention wins

01:34 — Why views dropped

02:09 — Supply vs demand

02:50 — The 2–3 year window

06:19 — Think long-term

07:08 — 1% improvements

10:25 — Content fatigue

11:50 — 70/30 testing

13:03 — 5 winning formats

17:09 — Stop copying hooks

20:43 — Content → Conversion

37:33 — Follower quality

49:58 — Monetization playbook