In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Melissa Burdick, co-founder and president of Pacvue—and newly recognized as a Commerce Media Power 100 honoree by The Drum. From her early days at Amazon to bootstrapping, following a major health scare that sharpened her resolve to build the company she always knew she wanted to create.

We dig into what it really takes to go from corporate to “hell yeah” moment when product-market fit became undeniable (hello, first paying customer in six months).

On the industry side, Melissa calls BS on one of the biggest retail media misconceptions: “If we build it, interest won't magically appear just because a retailer launches a network—and why brands’ budgets, cycles, and prioritization realities matter more than hype.

We close with a future-facing conversation on AI-first work, bold career growth (“say yes before you’re ready”), and Melissa’s passion project focused on engineering through creative ad building with real brand assets, real campaigns, and real measurement.

Bold brands. Fierce women. One sisterhood.

SHeCOMMERCE:

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