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What does Microsoft's AEO/GEO Guide mean for ecommerce?

In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.

Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough.

In this episode, you’ll learn:

• What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discovery
• Why AI optimization is about clarity and consistency, not rankings
• The schema types Microsoft recommends for ecommerce brands
• Which product data fields AI systems rely on most
• How the FSA framework applies to AEO and GEO strategies
• What ecommerce teams should audit first to improve AI visibility

If you’re an ecommerce marketer or founder trying to understand how AI engines actually interpret your site — and how to ensure your brand is represented accurately in AI-generated answers — this episode will help you rethink what optimization really means.

Resources:

Microsoft: From Discovery to Influence: A Guide to AEO and GEO

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/