A note from Jeff Alworth: "I am very excited to announce the launch of a new podcast: “One Iconic Beer.” The first episode will go live on Monday, and we’re busy putting together the second episode, which will follow in a month. Anyone familiar with my “Making of a Classic” series on this blog will gather the main idea. We’ll be looking at a single beer and unpacking why it has become an icon through its history, accomplishment, cultural impact, and influence.

The idea for the podcast came from All About Beer editor John Holl and, full disclosure, my friend. AAB will host the podcast and John has agreed to following me down a slightly more ambitious path than he might have bargained for. We’re going to interview a couple people to tell these stories; someone from the brewery who can give a personal account of the beer and describe how it’s made, and someone who can reflect on the broader story, providing historical background and the reason for the beer’s stature. I don’t know that he planned on an involved editing process when he pitched the idea, but he was game to give it a shot. I hope the result is richer story than any single person could provide."

Tune in starting on March 16 for the first episode featuring Allagash White.