Challenger brands: when disruptive messaging leads to Unicorn status
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Challenger brands: when disruptive messaging leads to Unicorn status
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À propos de cet audio
What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.
Useful links:
https://www.milkkarten.net/p/more-perfect-union-social-strategy
https://openai.com/index/testing-ads-in-chatgpt/
https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney
https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable
https://www.instagram.com/liquiddeath
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