RUC shock: the future of pay‑per‑kilometre driving
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New Zealand drivers are about to discover a whole new way of paying to use the roads – and for most, it will be a shock.
For decades, petrol and diesel motorists have funded the transport network through fuel excise quietly folded into every litre at the pump - currently a 70c tax.
Soon, that largely invisible tax will give way to something much more visible – paying per kilometre under an expanded road user charge (RUC) system.
On the latest episode of The Business of Tech, I talk to Dunedin-based entrepreneur Adam Johnston about what may be the biggest shake-up to transport funding in 50 years. Light vehicle owners who have never had to think about RUC before will be pulled into a regime that currently applies to heavy vehicles, diesel cars and electric vehicles. Petrol vehicles currently make up around 55% of the national fleet.
Instead of passively paying when you fill up, you’ll be actively buying distance in advance, tracking your odometer, and keeping on the good side of Waka Kotahi.
A new marketplace for RUC payments
That sounds like a recipe for confusion and admin overload, especially in a cost-of-living crisis where drivers are already stressed about the price of petrol and diesel. But this shift is also opening the door to a wave of innovation. As the government hands more of the RUC system over to private providers, a new marketplace will emerge around how you pay to drive.
It will likely be in the form of apps that let you buy and manage your RUC from your phone, real-time dashboards that show how much you’ve used, and even telematics devices that automate the whole process by reporting your mileage in the background. Payment platforms will sit in the middle, clipping the ticket on every transaction. Start-ups and incumbents alike will compete to become your go-to RUC retailer, bundling services and perks to win your attention and loyalty.
Johnston and his co-founder, Briyarne Pascoe, both former Delivery Easy workers, are among the entrepreneurs racing to shape this new ecosystem. Building on their RUC Hub project, a free-to-access platform that tells you everything you need to know about road user charges, they saw an opportunity to make a complex system more transparent and user-friendly, while preventing the market from devolving into a cosy oligopoly. The pair plan to become a retail player in the emerging RUC ecosystem.
In the episode, Johnston explains the trade-offs between better digital experiences and the extra transaction costs that could quietly inflate what you pay overall.
This episode unpacks what’s coming, how your relationship with your car and your wallet is about to change, and the tools that could make surviving the new RUC era a little less painful. Streaming on iHeartRadio, Spotify, Apple or wherever you get your podcasts.
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