Emmy Harlow is a witch but not a very powerful one - in part because she hasn't been home to the magical town of Thistle Grove in years. Her self-imposed exile has a lot to do with a complicated family history and a desire to forge her own way in the world, and only the very tiniest bit to do with Gareth Blackmoore, heir to the most powerful magical family in town and casual breaker of hearts and destroyer of dreams.

For Astrid Parker, failure is unacceptable. Ever since she broke up with her fiancé a year ago, she’s been focused on her career—her friends might say she’s obsessed, but she knows she’s just driven. When Pru Everwood asks her to be the designer for the Everwood Inn’s renovation, which will be featured on a popular HGTV show, Innside America, Astrid is thrilled. Not only will the project distract her from her failed engagement and help her struggling business, but her perpetually displeased mother might finally give her a nod of approval.

Nine years ago, Vivienne Jones nursed her broken heart like any young witch would: vodka, weepy music, bubble baths…and a curse on the horrible boyfriend. Sure, Vivi knows she shouldn’t use her magic this way, but with only an “orchard hayride” scented candle on hand, she isn’t worried it will cause him anything more than a bad hair day or two.

One year ago, recent Portland transplant Ellie Oliver had her dream job in animation and a Christmas Eve meet-cute with a woman at a bookstore that led her to fall in love over the course of a single night. But after a betrayal the next morning and the loss of her job soon after, she finds herself adrift, alone, and desperate for money. Finding work at a coffee shop, she’s just getting through the days—until Andrew, the shop’s landlord, proposes a shocking, drunken plan: a marriage of convenience that will give him his recent inheritance and alleviate Ellie’s financial woes.

Seventeen-year-old Eleanor is the last person in Salem to believe in witchcraft—or to think that her life could be transformed by mysterious forces. After losing her best friend and first love, Chloe, Eleanor has spent the past year in a haze, vowing to stay away from anything resembling romance.