Gratuit avec l'essai de 30 jours
-
Becoming a Category of One
- How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition
- Narrateur(s): Ax Norman
- Durée: 7 h et 34 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Becoming a Category of One
Acheter pour 22,26$
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Description
A revised and updated edition of the best-selling "no-nonsense guide to beating the competition." (Publisher's Weekly)
Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This second edition includes a new chapter on "tie breakers", updated examples of today's category of one companies, and special contributions from business experts, best-selling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations.
A new edition of the best-selling title from the author of Indispensable and Work Like You're Showing Off.
Today's struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you'll love this new second edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.