Branded!
How Retailers Engage Consumers with Social Media and Mobility
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
30 jours d'essai gratuit à Audible Standard
Branded!
Acheter pour 21,06 $
-
Narrateur(s):
-
Mark Ashby
-
Auteur(s):
-
Bernie Brennan
-
Lori Schafer
À propos de cet audio
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, JC Penney, Pizza Hut, and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility
- Demonstrates why retailers cannot "wait and see" and must move rapidly
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 SAS Institute Inc (P)2012 Audible, Inc.