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Brewing Up a Business
- Adventures in Beer from the Founder of Dogfish Head Craft Brewery: 2nd Edition, Revised and Updated
- Narrateur(s): Kris Koscheski
- Durée: 11 h et 27 min
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Description
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery....
Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries.
In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.
- Updated to offer a more complete look at what it takes to keep a small business booming
- An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
- Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.
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- James Marshall
- 2022-10-01
Great Read! Great Brewery!
I really enjoyed the story of Dogfish Head. Was a great way to help the commute be fun and I didn't mind being stuck in traffic while this was on. Hopefully starting a garage brewery soon (Party Time Brewing) and this was some great insight into the business the way it should be done (well maybe to a much smaller scale).
I'm happy to recommend this to homebrewers, brewers, and anyone that just wants some entertaining reading.
Cheers!
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