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Buying In

The Secret Dialogue Between What We Buy and Who We Are

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Buying In

Auteur(s): Rob Walker
Narrateur(s): Robert Fass
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À propos de cet audio

 Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.©2008 Rob Walker (P)2008 BBC Audiobooks America Anthropologie Comportement des consommateurs et étude de marché Marketing Marketing et ventes Réussite personnelle

Ce que les critiques en disent

"In Buying In, Walker aims to lift the cloud of self-delusion that obscures our buying habits." ( The New York Times)
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