Making and maintaining lasting changes in nutrition and fitness is not easy for anyone. Yet the communication style of a health professional can make a huge difference. This audiobook presents the proven counseling approach known as motivational interviewing (MI) and shows exactly how to use it in day-to-day interactions with clients.

It's not you; it's your schedule. Does it sound like magic? It's not. We've all heard of circadian rhythms - those biological processes that give us jet lag and make us night owls or early birds. But few of us know just how profoundly these diurnal patterns affect our overall health. Bad habits - like skipping meals, squeezing in workouts, working late into the night and then trying to catch up on sleep during the weekend - disrupt our natural cycles. A growing body of research on chronobiology reveals just how sensitive the human body is to these rhythms all the way down to the genetic level.

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Do you sometimes feel as if you're just going through the motions in life? Are you good at looking and acting as if you're fine, but secretly feel lonely and disconnected? If so, you are not alone. The world is full of people who have an innate sense that something is wrong with them - who feel they live on the outside looking in, but have no explanation for this feeling and no way to put it into words.

The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking.

Whether your performance realm is the playing field, the office, or the classroom, mental toughness is no longer simply an asset. It’s an absolute necessity. Thriving at work and in life doesn’t happen by accident: There are teachable skills that can help you unleash your full potential. Mental performance coach Jean François Ménard will give you exclusive access to techniques and strategies that he uses to help Cirque du Soleil artists, Olympians, and pro athletes become the best in the world.

Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international best seller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. The cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

There’s a lot of information on cryptocurrency and blockchains out there. But, for the uninitiated, most of this information can be indecipherable. The Basics of Bitcoins and Blockchains aims to provide an accessible guide to this new currency and the revolutionary technology that powers it.

In The Science of Running, elite coach and exercise physiologist Steve Magness integrates the latest research with the training processes of the world's best runners, to deliver an in depth look at how to maximize your performance. It is a unique book that conquers both the scientific and practical points of running in two different sections. The first is aimed at identifying what limits running performance from a scientific standpoint. In section two, we turn to the practical application of this information and focus on the process of training to achieve your goals.

Dr. Joe Pizzorno is convinced that lifelong good health rests on two key determinants: your exposure to toxins and your ability to process them in your body. While lifestyle, diet, and genetics all play major roles in well-being, many symptoms of declining health and chronic disease are rooted in toxic overload - our exposure to a barrage of chemicals, heavy metals, radiation, electromagnetic frequencies, and pollution that are the byproducts of modern life.

In Million Dollar Habits, Tracy teaches listeners how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Listeners will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.

Waste. We spend a great deal of energy trying to avoid it, but once you train your eyes to look for it, you’ll see it all around you - in your home, your business, and your everyday life. In Wasted, futurist Byron Reese and entrepreneur Scott Hoffman take readers on a fascinating journey through this modern world of waste, drawing on science, economics, and human behavior to envision what a world with far less of it - or none of it at all - might look like.