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The Single Most Important Decision Before Starting Your Business

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Auteur(s): Ryan Levesque
Narrateur(s): Ryan Levesque
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What type of business should you start?

For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question.

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Instead of obsessing over what - as in what should you sell or what should you build - you should first be asking who. As in who should you serve?

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

If you've ever had the dream to start your own business, become your own boss, or do your own thing - but have been afraid to take the leap and screw up your already good life - this book is for you.

You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Hay House (P)2019 Hay House Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Entrepreneurship Marketing Marketing et ventes Petites entreprises Réussite personnelle Entreprise Carrière Inspirant
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I wish this book had been written years ago when my passion to have an online business first got stirred. In a way though, it came at the right time. We were struggling with the idea of actually launching the business we were in the middle of building. I decided we needed more hard evidence that what we were embarking on was legit so I went back to the drawing board to do some market research. This book fell into my lap and it is just what I needed. This is square one. And, although it is a process to arrive on the perfect market for you, Ryan breaks down the process into several steps making it easy to learn about your potential markets. The strategy is ninja and I can't recommend this enough for anyone starting out or struggling with their current business. If you're the latter, take a step back so you can gain tremendous moment moving forward.

Got uncertainty? READ THIS BOOK!

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Really well done book, I would’ve liked to see more accommodating advice for folks outside the expertise & education business model however if that is the desired model its a great book.

The section on market size analysis was a bit wonky aswell, he didnt provide any hard numbers or metrics for market selection. He provided a system of “relative to these markets” which in theory may or may not be relevant since 2019,

Aside from that i found most of the book helpful and overall 4/5

That said it didnt ruin the book for me and over

Good but only for expertise and education business model

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