Obtenez votre premier livre audio gratuitement

Combo Prospecting

The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
Auteur(s): Tony J. Hughes
Narrateur(s): Simon Mattacks
Durée: 8 h et 6 min
5 out of 5 stars (3 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

  • Do deep-dive research into social
  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Earn executive engagement
  • Build a knockout, online brand
  • Nurture a network that helps you thrive
  • Profit from referrals
  • Publish insights that set you apart and steer the agenda
  • Employ an efficient, lethal library of scripts and templates
  • And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York

Ce que les membres d'Audible en pensent

Moyenne des évaluations de clients

Au global

  • 5 out of 5 stars
  • 5 étoiles
    3
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Performance

  • 5 out of 5 stars
  • 5 étoiles
    3
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Histoire

  • 5 out of 5 stars
  • 5 étoiles
    3
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Trier :
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Loved it!

I’ve been in sales and sales management for 25 years. This book reinvigorated me and is one of the best books I’ve purchased on Audible yet. I liked it so much I purchased the paperback.

Trier :
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 2018-04-04

Excellent Book

Would you consider the audio edition of Combo Prospecting to be better than the print version?

Did not read the print version.

What was one of the most memorable moments of Combo Prospecting?

Using the "one-two" punch and the fact that the phone is still relevant.

Which character – as performed by Simon Mattacks – was your favorite?

NA

Was this a book you wanted to listen to all in one sitting?

I listened to most of it on a 7 hour road trip.

Any additional comments?

Excellent book and content. It de-mystifies the sales process and is a great guide for sales success.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Tom Carroll
  • 2018-02-24

Helpful, Current New Business Prospecting Read

I've been in sales for over 20 years and this book was well worth the time to read. It is very current and gives helpful, specific tactics to use for successful prospecting, including technology suggestions and communication strategies. Great book!

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Andrew Cooke
  • 2019-05-23

Some gems in here, but don't expect coherence

I love Tony's work, and the core of this audio book is excellent. The performance is fine too. However the writing style is challenging to listen to. The back-to-back metaphors and verbal cliches make me cringe. The content feels like it was compiled from a bunch of blog posts so there is a lot of repetition, and a lack of structure. My advice? Get the physical book so you can bookmark the key bits and skim over the chaff.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Mr. Chris
  • 2019-03-29

Best Sales Book

I never write reviews... But this book was so good that I had to.

To sum it up, it gives practical guidance that dramatically changed the way prospects responded to me overnight. It was such a dramatic shift - if you are in sales get this book and the supporting resources he suggests.

  • Au global
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Scott61
  • 2019-03-26

Compelling

Not sure where or how I learned about Tony Hughes. It seems he may have simply showed up in my LIn feed - for several weeks in a row. Nevertheless, I found his prospecting strategy to be compelling and probably challenging. And, certainly worth emulating.

The book incorporated the Tom Hopkins theory - "Repitition is the motherhood of learning." Mr. Hughes is consistent and repeats his mantras frequently. Not a negative - but it does become redundant after the third time.

What I would have liked more was depth around LIn Sales Navigator. One of his "must have tools". A "triple" (combo) in under 2 minutes is hard. I know because I tried and timed myself before listening to this book. Nevertheless, the next step for me is to buy the book (Kindle version) and see if I can get more from the written word on a second pass.

If you're in sales, sell complex solutions and are looking for another and probably a better way to achieve your goals, this book is absolutely worth reading.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 2019-03-21

A book perfect for the current world

The narration is excellent, extremely good book
I liked the insights and look forward to implementing the actions

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Jonathan
  • 2019-03-19

Excellent book with a few nuggets hear and there

I thought it was a great book and learn a few things to incorporate into my selling process. The author does a really good job of drilling in his main points and concepts. He covers LinkedIn Navigator techniques like no other author.

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • karim
  • 2019-02-24

Its the ultimate prospecting guide

importance of prospecting.
how to conduct combo prospecting.
opening is the new closing, its a life changer in sales

  • Au global
    5 out of 5 stars
  • Utilisateur anonyme
  • 2019-02-19

Essential reading

If you aspire to be a trusted advisor and smashing your numbers this book has so many insights how to achieve that. Certainly a book I will refer to again and again for the many teachings.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • francisco galindo
  • 2018-10-05

Awesome book

5 stars. Excellent book. I listened to it 3 times. Highly recommended to build a sales funnel