This essential guide explores the methods by which groups and individuals can manipulate people's minds and behaviors in a subtle and covert manner. Hassan combines his personal narrative with extensive psychological research to provide strategies for protection, intervention, and healing for those affected by destructive cults.

In the post-9/11 world, people are more susceptible than ever to charismatic figures who offer simple, black v. white, us v. them, good v. evil, formulaic solutions. The rise of the internet; increasingly sophisticated knowledge about how to influence and manipulate others; and the growing vulnerabilities of people across the planet-make for a dangerous, potentially devastating combination.

Cults prey on the very attributes that make us human: our desire to belong, to find a deeper meaning in life, to live everyday with divine purpose. Their existence creates a sense that any one of us, at any time, could step off the cliff’s edge and fall into that daunting abyss of manipulation and unhinged dedication to a misplaced cause. Perhaps it’s this mindset that keeps us so utterly obsessed and desperate to learn more, or it’s that the stories are so bizarre and unsettling that we are simply in awe of the mechanics that make these infamous groups tick.

What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join - and more importantly, stay in - extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has.

Behind the tall, foreboding gates of a commune in Brazil, Daniella Mestyanek Young was raised in the religious cult The Children of God, also known as The Family, as the daughter of high-ranking members. Her great-grandmother donated land for one of The Family’s first communes in Texas. Her mother, at thirteen, was forced to marry the leader and served as his secretary for many years. Beholden to The Family’s strict rules, Daniella suffers physical, emotional, and sexual abuse—masked as godly discipline and divine love—and is forbidden from getting a traditional education.