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Customer CEO

How to Profit from the Power of Your Customers

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Customer CEO

Auteur(s): Chuck Wall
Narrateur(s): Dana Hickox
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À propos de cet audio

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.

Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers.

Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company.

©2013 Chuck Wall (P)2013 Gildan Media LLC
Gestion et leadership Marketing et ventes Service à la clientèle Entreprise Marketing Gestion Direction Inspirant Sincère
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