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Doing What Matters

How to Get Results That Make a Difference - The Revolutionary Old-Fashioned Approach

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 There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters–the action plan for identifying and tackling what’s important and ignoring the rest–is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.

Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results. Affaires Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Professionnels et universitaires Gestion Direction

Ce que les critiques en disent

"Jim Kilts transformed Gillette. Before his arrival, the company was a study in self-deception. Great brands were being mishandled, operational and financial discipline was non-existent and fanciful promises to investors were standard practice. In record time, Jim excised these business pathogens. I've learned much from Jim. So, too, will readers of this book."
--Warren E. Buffett

"Doing What Matters is an insightful and practical approach to business by a transformative leader with a great track record of success."

--Jack Welch
Jack Welch, LLC

Jim Kilts is a proven wizard at making companies run.
--Wall Street Journal
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