Gratuit avec l'essai de 30 jours
-
F the Funnel
- A New Way to Engage Customers and Grow Revenue
- Narrateur(s): Zack Sage
- Durée: 7 h et 10 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
F the Funnel
Acheter pour 25,00$
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Description
Marketing teams are the creative hearts of organizations.
We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve.
Where is the love?
The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.
We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle, the loop, which focuses on building relationships of trust rather than closing sales in a one-off way.